Three Undervalued Sources of Internet Traffic
If you're looking to get a bump in traffic to your website or blog, here are three sources that you may not be thinking about. (In fact, you may never even have heard of them!)
1. Remarketing. Remarketing, also known as "retargeting" is a method where you show your ad to people who previously visited your website.
Here's an example: Let's say you are selling winter jackets. A potential customer visited your website, selected a jacket, placed it in the shopping cart, but then left without completing
the purchase.
Remarketing allows you to "follow" that person as he browses the Internet. Whether he checks his email or checks football scores on ESPN.com he could see your ad encouraging him to come back and make the purchase.
My favorite remarketing platforms are Google and Perfect Audience. Perfect Audience allows you to target visitors while they are on Facebook.
2. BingAds Syndicated Network. BingAds includes Yahoo and Bing oriented traffic.
Aside from keyword searches on Bing and Yahoo, they offer "syndicated traffic." This is traffic from their partner, or publisher, network.
For example, your ads may run on career and education websites and classified ad websites.
This traffic is typically very inexpensive and sometimes as cheap as 20 cents per click in medium to competitive niches.
As a word of caution, the syndicated network is fraught with click fraud so you have to watch your metrics very closely.
The user interface allows you to filter out fraud and under performing placements. Once you get this traffic dialed in you will really like your return on ad spend.
Here's the best part: Most advertisers completely ignore this or just don't know how to make it work to their advantage. This means you get more traffic for less money and can enjoy knowing you
have an edge over your competition.
3. Aol Display Traffic. This is my favorite traffic source for offers that have "mass appeal." If you have a mass appeal offer such as a popular download, a dating offer, or health and fitness, then
you will want to set aside a few hundred bucks to test this network.
Here are the good things about Aol's network:
a. You get to select which sites to run your ads on. For example, you can choose to run on an ABC news website in Detroit.
b. You pay for each click. You don't have to worry about dialing in your CPM buys.
c. The volume is outstanding. You can easily have daily five-figure traffic spends here.
The only downside is it takes at least 3-5 days to get approved and up and running. It also takes some aggressive tweaking and babysitting to get your cost per acquisition to your target level.
Enough talk, now go get some traffic!
Article Bio:
At the age of 19 Ben Moskel was placing direct mail ads in
newspapers all over the United States and Canada. He paid his
way through law school by selling books online back when it
was unusual to buy anything on the Internet. Learn more about Ben Moskel.
